Thursday, August 12, 2021

Aug. 12 - Adidas inks $2.5B deal to sell Reebok to Authentic Brands

 
 

Daily Dive

Aug.​ 12,​ 2021 | Today's news and insights for retail leaders
 
 
 
 
 
 
 
 

Note from the editor

 
In February, Adidas put Reebok up for sale after months of rumors. Today, Adidas announced Reebok would be sold to Authentic Brands Group for just shy of $2.5 billion.

For reference, Adidas bought Reebok in 2006 for $3.8 billion. It's another reminder that Reebok was once far bigger than it is today, challenging even the likes of Nike.

To read more about the brand's journey to No. 1 — and where it's gone since — in our in-depth profile on the brand, click here.

Cara Salpini
Senior Editor, Retail Dive
Email | Twitter
 

 
 

 

 

 

 

 

 
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