Aug. 16 - Has the hard seltzer bubble popped? | Vita Coco parent debuts protein water
Vita Coco parent enters new functional beverage segment with Pwr Lift protein water; General Mills unlocks mobile rewards with back-to-school campaign; Leftovers: General Mills' Pillsbury rolls out baking kits; Unilever and Chrissy Teigen fry up a new sauce
A waning pandemic put food R&D in hyperdrive as brands work to catch-up or anticipate new trends. Explore the role that sensory research is playing in product development in this new playbook.
Despite the abrupt warning by Truly maker Boston Beer in July that it overestimated demand, many predict further growth in the category and a few major players to eventually dominate.
The mobile activation is a central part of both the sweepstakes and the CPG giant's efforts to drive online orders for retailers that sell its products.
The Minnesota-based company sees opportunity in do-it-yourself baked goods during the pandemic, and Cappello's offers up keto-friendly frozen pizza with a secret ingredient.
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