Don’t let sales slip through your fingers

Get some sure-fire tips on how to boost your business today.

‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ISSUE 03 Time for a Test Run Right now is the perfect time to prep your online business for a holiday rush when shoppers are shifting their habits for the fall. Take this time to learn what makes your customers tick by executing and testing new audience-building and sales-driving tactics. See what works well for your business in a busy season before the holiday season!  ACTION ITEMS Your Success Checklist With a connected Mailchimp store, see what levers you can pull to drive an increase in sales this fall to determine what you need to adjust for the holidays. Get Personal With Your Customers  More personalized emails can drive an average 174% higher click-through rates compared to bulk emails. Our Customer Journey Builder can help you test different automated workflows to see which personalized communication entices your customers best. Send Customers Back to Their Carts Abandoned carts happen... but it doesn't mean a lost sale! You can nudge customers back to your site with automatic emails or use product recommendations to entice online window shoppers. Check out more reminders and recommendations to see what drives the most sales.  Collect Customer Feedback  Customer reviews have a huge impact on purchase decisions: 89% of global consumers check online reviews before buying a product*. Consider sending post-purchase follow-up emails to increase the number of reviews you have on your products. THIS WEEK'S TIP Test & Learn If you want to increase sales, it's important to find out what's working on your site and what isn't. That way you can make informed decisions to drive sales. Consider these things you maybe haven't tested but should! Tone - Test a more formal tone versus something conversational when talking to your customers and see what drives more connection to your brand.  Design - Make sure your calls to action (CTAs) are loud and proud. Can you plus up design to draw your scrollers to the CTA and drive more clicks? Content Priority - If you're seeing low performance from the end of the email, consider moving your content up to catch more eyes and clicks. Use the results of this data to decide what to optimize as you head into the upcoming holiday season and read more about A/B testing below! Read More SURVEY Last Call to Leave Feedback Get the content that's most relevant to your path to success with this 6-question survey. Take Survey Small changes can have big impacts. We have been doing testing on our own Mailchimp website, and even small wordings can make a big difference. Try testing key parts of your experience in marketing, merchandising, or on site. At Mailchimp, we regularly test "calls to action" and copy around key moments, and some changes have produced a 10% improvement in conversion rates. Rigel Cable Sr. Manager of Analytics at Mailchimp Sources *The Critical Role of Reviews in Internet Trust Report, Canvas8, February 2020 ©2021 Mailchimp 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308 | mailchimp.com Unsubscribe • View in Browser • Terms of Use • Privacy Policy Mailchimp is a registered trademark of The Rocket Science Group. Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. Mac App Store is a service mark of Apple Inc. Google Play and the Google Play logo are trademarks of Google Inc.