Top Retail Trends of 2021

17 retailers have filed for IPOs in 2021. What does that say about the industry?; Why retail bankruptcies have stopped dead — for now; Retailers are betting on wage hikes, perks to woo workers ahead of the holidays. Will it work?; Why are department stores a target for e-commerce spinoffs? View online | Sign up | Forward

BROUGHT TO YOU BY — Retail Dive's studioID How to Close the Customer Experience Gap Just one bad experience is all it takes to make a third of customers stop doing business with a brand they love. This infographic explains how to close the CX gap and provide a positive, consistent experience.   As the year comes to an end, we wanted to take a minute to reflect on the biggest trends that shaped the retail industry in 2021. While the rollout of vaccines provided a sense of relief to both consumers and retailers earlier this year, the industry was faced with a new set of challenges, including supply chain constraints and labor shortages. Notably different from last year was also the number of retail bankruptcies: This year, Retail Dive tracked eight major bankruptcies in the industry compared to last year's 30. Seemingly replacing the wave of Chapter 11 filings were IPO filings, many of which came from online brands as e-commerce remained elevated. Below we've included stories featuring the trends that shaped retail in 2021. We hope you enjoy! And as always, thanks for reading. Caroline Jansen Editor, Retail Dive Email | Twitter 'We're going to see a lot of bare shelves': Retail preps for a holiday beset by supply chain pain Bottlenecks from factories to cargo ships mean less inventory and fewer discounts for the season.   17 retailers have filed for IPOs in 2021. What does that say about the industry? From Warby Parker and Allbirds to Claire's and Mattress Firm, companies across sectors are seizing the opportunity to enter the public markets. Why retail bankruptcies have stopped dead — for now Stimulus, vaccines and easy money have lifted even rickety ships in retail. Is it just a wave, or a new era of less distress? Deep Dive Retailers are betting on wage hikes, perks to woo workers ahead of the holidays. Will it work? Employers are offering incentives like sign-on bonuses, tuition assistance and higher pay to staff up, but challenges remain. Deep Dive Why are department stores a target for e-commerce spinoffs? Those who've declared the Saks online-offline split a success now want the same for Macy's and Kohl's. Here's why they're vulnerable. Gen Zers relied on buy now, pay later during the holidays. It's time to pay up. What may be a beneficial feature to retailers poses risks to young consumers who've increasingly flocked to installment services. Deep Dive These traditional brands are shifting to a DTC model. Here's how. Athletics retailers are in some ways leading this shift, but brands across the industry are doubling down on the model to grow margins. 5 creative ways malls are repurposing their space With lots of square footage and tons of parking, shopping centers are rethinking ways to give their centralized locations new life.  E-commerce skyrocketed during the pandemic. Now Instagram, Facebook and Snapchat want in. New in-app shopping features have enticed consumers to shop as they scroll. 7 experiential store concepts that opened this year From Dick's Public Lands outdoors banner to Bloomie's to Ulta's Target shop-in-shops, here are some of the most notable concept launches this year.

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